A continuity engine
for human intention.
Brainframeapp holds the thread when your mind moves faster than any system built to track it. Dump what's in your head. It sorts, remembers, and hands it back when it matters.
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Your brain isn't broken.
The tools were.
Brainframeapp was built for anyone whose cognitive load outpaces the tools around them. Diagnosed or not, you need a system that reduces friction instead of adding to it.
Working memory & initiation
When the gap between knowing and doing feels enormous, it's not a character flaw — it's a working memory problem. Task freeze, blank-page paralysis, and the loop of 'I know I need to start but I can't' are all symptoms. Brainframeapp holds everything outside your head so you can stop trying to remember and start doing.
Racing thoughts & mental loops
Racing thoughts, mental loops, and shame spirals are exhausting. Rejection sensitivity — the disproportionate pain from perceived failure or criticism — keeps tasks undone and spirals running. Externalizing what's in your head is well studied in cognitive science. Brainframeapp makes it the default instead of something you have to remember to do.
ADHD
Time blindness, task freeze, dopamine-driven motivation, and rejection sensitivity — the sudden, intense pain from perceived rejection, a pattern many ADHD clinicians describe though it isn't a formal diagnosis. Brainframeapp doesn't ask you to push through. It catches what your brain drops, surfaces it at the right moment, and removes the decision overhead that stalls everything.
Burnout
Depleted executive function in previously high-functioning people. You used to be organized. Now everything takes twice as long. Brainframeapp removes the overhead so you can recover, not fight.
Autism / AuDHD
Sensory overload, demand avoidance, and the cost of constant task-switching compound cognitive load in ways most apps ignore. External structure eliminates the 'what do I do now?' paralysis. The Morning Pulse is predictable, calm, and never surprising.
Brain fog & chronic illness
From long COVID to autoimmune conditions to chronic fatigue — when capacity varies day to day, you can't rely on memory or willpower. Brainframeapp holds everything so your system doesn't collapse on the hard days, and picks back up exactly where you left off.
Multipotentialite
You have too many genuine interests to choose just one path — and every productivity system tells you to focus. Brainframeapp holds all your threads at once. Nothing gets abandoned. Everything stays accessible when you're ready to return.
Executive dysfunction
You know exactly what you need to do. Task paralysis, freeze response, and chronic procrastination aren't laziness — they're the gap between intention and action that executive dysfunction creates. Brainframeapp reduces the activation energy — no blank page, no decision overhead. Just the next right thing, surfaced for you.
No label — just overwhelmed
Founders, parents, solo operators, knowledge workers. Diagnosed or not, if your mind runs faster than your tools, this was built for you.
Not a planner. Not another list.
Most tools assume the problem is that you forgot to write it down. The problem is that everything competes for the same front-of-mind space at once — and the moment you set one thing down, it's gone.
So you hold it all. And holding it all is what makes everything else harder.
Brainframeapp is where you set it down. You type the way you actually think — messy, out of order, mid-sentence — and it does the sorting. Tasks become tasks. Ideas stay ideas. Nothing gets turned into a chore you didn't ask for.
Morning Pulse
Today's briefing — ~1h 40m estimated
Reply to Marcus about the project timeline
~10 min
Pick up prescription — closes at 6pm
~20 min
7 more things resting in your holding area
Dump anything, any way
No format, no categories, no fields to fill in. Type it however it comes out. The sorting is the app's job, not yours.
It notices what you can't
Over weeks it builds a picture of your patterns — when you surge, when you stall, what quietly goes silent before a crash. Reflected back as observations, never as scores.
A morning read that knows you
One message a day, built from your actual profile, your actual rhythms, and what you actually put in. Not a generic nudge.
Yours to share, if you choose
Pull a clean summary of your patterns and progress. Print it, keep it, or bring it to your next session with a coach, therapist, or doctor. No app access required on their end.
What living in Brainframeapp feels like.
One place for the thoughts, habits, rotating routines, focus sessions, and the patterns they reveal — designed for brains that don't slow down.
Good morning, Larae
Reply to Marcus about the proposal
10 minPick up prescription — closes at 6pm
20 minReview partnership deck before 2pm
30 minAlso today
Schedule dentist appointment
Check Stripe dashboard
🏃 Morning run
"Tasks feel harder to restart right after a context switch — the brain needs a moment to reload focus." — Dr. Sophie Leroy, Organizational Psychologist
Not productivity folklore.
How these brains actually work.
Brainframeapp is built across five research domains — behavior change and habit formation, cognitive load and working memory, executive function and neurodivergent brains, mindset, motivation and self-regulation, and energy, food and rhythm.
Behavior change & habit formation
Behavior happens when motivation, ability, and a prompt converge at the same moment. Brainframeapp reduces friction and installs reliable cues — the two levers that research shows matter most when motivation is structurally unreliable.
Fogg · Gollwitzer · Oettingen · Brewer
Cognitive load & working memory
Working memory has a hard cap. Externalizing thoughts isn't a workaround — it is using the tools the way they're designed. Every interface decision minimizes extraneous cognitive load to protect the capacity that exists.
Sweller · Baddeley · Kahneman
Executive function & neurodivergent brains
Time blindness, initiation failure, and variable capacity aren't motivation problems — they are documented neurological patterns. Brainframeapp is designed around how overloaded executive systems actually activate, not how they should.
Barkley · Brown · Hallowell · Ratey · Tuckman
Mindset, motivation & self-regulation
Positive fantasy alone reduces motivation — the research is counterintuitive and well supported. Brainframeapp frames all behavioral observations as data rather than judgment, because shame is a documented performance suppressor, not a motivator. Avoidance, freeze, and shutdown are treated as nervous-system responses, not character failures.
Dweck · Csikszentmihalyi
Energy, food and rhythm
How a day goes isn't only about intention. Sleep, food, movement and stress load all change what's available to you — and most productivity tools act as though they don't exist. The gut-brain connection is a real and active research area, through vagal signaling, microbial metabolites and immune pathways. It's also early, and we're not going to overstate it. Brainframeapp tracks these as your inputs, not as universal mechanisms — showing you what your own days looked like. That's your data, not our theory.
Five research domains — named papers, not vibes
More than a task manager. Much more.
Features that most productivity apps don't think to build — because they weren't designed for the way your brain actually works.
Start with your capacity, not a to-do list.
Before Brainframeapp surfaces a single task, it asks how you're actually doing. Energy, focus, and mood shape what your day looks like — because a $2 capacity day and a $10 capacity day shouldn't have the same plan.
It watches your patterns, not just your streaks.
Brainframeapp reads your entries over time and notices what you don't — which contexts you thrive in, which ones stall you, and when you're sliding toward overwhelm. Not to judge. To reflect.
Everything you dump connects to what matters.
Every thought you drop into Brainframeapp gets routed to the right project, life area, or person — automatically. Nothing floats in a void. Every item is anchored to the bigger picture you're building.
A goal scale that measures momentum, not perfection.
Your goals don't need a daily check-in to stay alive. Brainframeapp tracks how your actions connect to your intentions over time — so you can see real movement even on the days that didn't go to plan.
Budgeting for brains whose money isn't linear.
See what arrived, what's been handled, and exactly what's in hand right now — with overdue bills called out first (no shame, just first in line) and a clear view of what's still ahead. Money held, not policed.
Yours to share, if you choose.
Pull a clean summary of your patterns, entries, and progress. Print it, share it, or bring it to your next session with a therapist, coach, or doctor. No app access required on their end.
Built on published research in behavior change, cognitive load and executive function
Larae
Founder & Builder
I built this because I had to.
I'm a licensed esthetician in Texas. I loved that work — and health issues took it from me before I was anywhere near done with it.
If that were the first time life pulled a career out from under me, it might have broken me. It wasn't the first time. My story is a string of reinventions: training for new careers, building new dreams, and watching them get derailed by things I didn't choose — health, circumstance, timing. There were so many moments I wanted to just give up. Somewhere inside, I couldn't. I still can't.
Here's what I know about myself now: my brain has never worked in straight lines — and I spent a long time thinking that was a flaw I needed to fix. I have perfectionism that paralyzes me at the finish line. I have a chronic illness that can pull the floor out mid-stride on my best days. And I am — as it turns out — a multipotentialite: someone who genuinely needs multiple projects running at once, because that's not distraction. That's how I'm wired. One thing at a time isn't focus for me. It's suffocation.
The hard part isn't any one of those things on its own. It's the morning I wake up with real momentum — two apps, three companies, a dozen things in motion — and by noon, my body has made a different decision. The crash doesn't care what was on the list. And the shame that follows is the part nobody talks about. The grief of a good day cut short by something you didn't choose.
What made it worse was returning. After a flare, a bad brain day, a week where nothing was possible — coming back meant confronting everything I'd lost track of. Priorities I couldn't reconstruct. Projects I'd been mid-thought on. Things that mattered, gone to the fog. I wasn't just recovering from the bad day. I was starting over from it. Brainframeapp exists, in part, to eliminate that second loss — so that when I return, the context is still there. The threads are held. I can pick up where I left off, not where I fell.
When AI emerged, I made myself a promise: whatever this new world was becoming, I would not be left behind by it. So I started learning — and building. I was deep into creating an app when I looked up one day and saw it: ten browser windows, each holding a dozen tabs, every one of them an idea I was coming back to. I was working on one thing while my mind was already running the next ten steps of the next ten projects. I couldn't help it. And I finally understood my own brain.
Nothing finished because everything started.
I didn't need another planner. I needed something that could hold all the threads when I couldn't. Something that understood my patterns without judging them. That knew the difference between a lazy day and a sick one. That could hold the vision when I lost the thread — and get me, at last, to the results I could already see in my head.
It didn't exist. So I'm building it.
Brainframeapp is for every brilliant, overloaded, non-linear brain that refuses to quit. I know you. I am you.
Simple pricing. Cancel anytime.
An executive-function coach runs $200–400 a month. That's the closest comparison in cost for ongoing support — this isn't a task manager.
Core
$129/yr
save $26.88 — 2 months free
- Brain Dump & Voice Dump
- Morning Pulse briefing
- Holding Area
- Projects & Google Calendar sync
- People & clients
- Focus Mode
- Habits & Routines
- AI Accountability Partner
- Human accountability partner
Flow
$269/yr
save $54.88 — 2 months free
- Everything in Core
- Full AI memory - no 90-day cutoff
- Weekly Brain Debrief - your week, actually remembered
- The deeper pattern view - what repeats, what stalls you, what quietly stopped
- A printable summary to bring to anyone you choose.
30-day full refund. No questions asked.
You see them 50 minutes a week.
This is the other 167 hours.
Coaches, therapists, and OTs work with what a client can remember to report — from a memory that's often the exact thing that struggles.
Whatever brought them to you — executive function, neurodivergence, burnout, chronic illness, or no diagnosis at all.
Brainframeapp is present in the days between your sessions. Your client owns their account and their data completely, and they can bring you a clean printed summary of what they recorded.
Nothing to install. One invite link gives a seat — you'll see who's using them, and you can free one up when a client moves on. No change to how you work.
Practitioner
- Full Flow access, billed annually
- 10 client seats, given out with your own invite link
- Increases to $1,497 on October 1. Renews at the then-current rate.
Questions? hello@brainframeapp.com
Brainframeapp is a consumer tool, not a clinical system. Your client owns their data and chooses what to share. Practitioner seats include a pro-rated refund of any unused portion if the service is ever discontinued.